
Leading during a crisis
Gene Barr, president of the Pennsylvania Chamber of Business and Industry joins us to discuss leading in challenging times. Barr shares insight on addressing business challenges, balancing work and life, […]
Impact of prefabrication on a project Chris Martin
Challenges facing professional services firms Chris Martin
Marketing guidelines for the construction industry Chris Martin
Marketing and Business Development
Chris Martin February 16, 2021 31
Marketing guidelines for the construction industry Chris Martin
Listen as co-hosts Chris Martin and Jon O’Brien discuss construction marketing. Martin shares his insight on why contractors and others in the construction industry need to begin adapting their marketing messages. He shares why safe, on time, and under budget is the WRONG message and how these ‘traditional marketing pillars’ continue to cause damage to the industry and businesses. Martin offers alternatives to these marketing pillars why shedding light on the need to develop your company’s story to help future customers make the decision to hire those within the industry.
Tagged as: Marketing, Chris Martin, Atlas Marketing, Right messaging, Construction marketing.
Chris Martin February 8, 2021
Gene Barr, president of the Pennsylvania Chamber of Business and Industry joins us to discuss leading in challenging times. Barr shares insight on addressing business challenges, balancing work and life, […]
Chris Martin March 1, 2021
Copyright Building PA Podcast - 2021