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The real value of working in the building trades with Dave Ianucci, EAS Carpenters Chris Martin
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Crisis Communication: Your Blueprint for Success with Chris Martin Building PA Podcast
In this episode of the Building PA Podcast, co-host Jon O’Brien takes the reins as he interviews his fellow co-host, Chris Martin, the president and owner of Atlas Marketing. With a focus on crisis management, this episode dives deep into the importance of preparation and response strategies for businesses in the construction industry and beyond.
Chris shares his expertise on crisis management, emphasizing the necessity of having a structured crisis management plan tailored to the specific needs of a company, rather than relying on generic templates that may not apply to smaller firms.
Throughout the conversation, Chris discusses the dual nature of crisis management—50% reactionary and 50% proactive. He explains how businesses often reach out for help after experiencing a crisis, but also stresses the importance of being prepared for potential issues before they arise. The discussion touches on various types of crises, including cybersecurity attacks, supply chain disruptions, and even unexpected events like executive illnesses.
Listeners will learn about the critical steps in crisis planning, including establishing clear roles and responsibilities within a crisis management team. Chris shares insights on the common mistakes organizations make, such as outdated plans and miscommunication during a crisis. He also introduces the concept of “packaged answers” for media interactions, ensuring that key messages are communicated effectively and consistently.
As the episode wraps up, Chris invites listeners to visit Atlas Marketing’s website for additional resources, including a downloadable guide on preventing crises. This episode is a must-listen for anyone in the construction industry looking to enhance their crisis management strategies and ensure their organization is prepared for the unexpected.
Join us for this insightful discussion and discover how to navigate the complexities of crisis management in today’s ever-changing landscape.
In this episode of the Building PA Podcast, co-hosts Chris Martin and Jon O’Brien welcome two influential figures in Pennsylvania’s construction policy: Senator Devlin Robinson and Senator John Kane. As […]
